The global polyvinyl acetate market was valued at ~USD 5 billion in 2020 and it is expected to grow at a CAGR of 5% from 2021 to 2027 due to increasing demand for adhesive from key industries such as construction, automotive, and furniture. The rising demand for paint and coatings from APAC and Latin American markets is also expected to fuel the growth of the global PVA industry. APAC is the largest geographic segment in the global PVA market with more than 45% market share followed by Europe and North America with 25% and 15% market share respectively. Increasing construction spending coupled with growing industrial development in emerging markets of China and India is anticipated to drive the regional market. APAC PVA market is also expected to witness the highest growth rate during the forecast period.
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Polyvinyl acetate (PVA) is a colorless, nontoxic, synthetic resin prepared by the polymerization of vinyl acetate. It has good resistance to UV and oxidation. PVA is extensively used in the packaging industry as adhesives. PVA emulsions are inexpensive and possess good adhesion to many porous substrates, but are not effective on non-porous surfaces. They are one of the main ingredients of water-based glues, commonly referred to as wood glue, carpenter's glue, Elmer's glue (USA), or white glue.
PVA is used as an inexpensive, low-toxic, and no odor adhesive to bond and seal high-energy surfaces such as paper, corrugated cartons, cotton, and wood, etc. It is often preferred over other types of adhesives due to its low cost, good stability to light, and yellowing resistance capability. PVA is also used as a plasticizer and thickener for paints, textile finishes, plastics, cement, and chewing gum. It is relatively (~50%) cheaper than other acrylic resins and is therefore often added to acrylic latex paints to reduce the production cost. However, the best exterior water-based paints are 100% acrylic due to elasticity and other factors and polyvinyl acetate is generally viewed as inappropriate for exterior uses due to its water sensitivity.
Cost Drivers
Raw materials and feedstocks are the key cost driver of polyvinyl acetate production. The raw materials are majorly categorized into two segments; solvents and initiators. Solvents include methanol, ethyl acetate, and benzene. Initiators include benzoyl peroxide, azobisisobutyronitrile (AIBN), and lauroyl peroxide. Both solvent and initiators account for more than 40% of the overall cost of production followed by machinery costs, equipment costs, labor costs, and maintenance costs. The price of raw materials are somewhat stable for the last few years. Hence, reducing costs from other components like machinery, equipment and labor would give PVA producers a better profit margin.
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The global polyvinyl acetate Industry has been negatively impacted since the beginning of the COVID-19 pandemic. Major PVA consumers like India and China restrict the large-scale industrial operations for a while, which affects the overall demand of PVA across packaging segments. Moreover, stringent government and health safety regulations regarding the handling of PVA coupled with fluctuating prices of raw materials are considered as the key growth restraints of the global polyvinyl acetate market.
Some of the key suppliers of polyvinyl acetate are:
- Henkel
- Vinavil
- H.B. Fuller
- Dow
- Arkema
- Celanese
- 3M
- Hexion
- ITW Polymers
The PVA market features a highly consolidated landscape with the top ten players contributing more than 70% of the market share. Leading suppliers are strengthening their presence through multiple mergers and acquisitions.
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